Gautham Palanisamy
WORK ABOUT CONTACT CV ↓
NOWLEAD UX DESIGNER, KUSHALS BASEDBANGALORE, IN OPEN TO SENIOR & LEAD ROLES

I design the shopping experience. Then I build the tools that ship it.

Nine years, four industries, one habit: find the bottleneck, design past it, measure what changed. Currently leading UX for 5.6M shoppers a year — and building AI tooling without an engineering degree to fall back on.

SEE THE WORK → GAUTHAM8793@GMAIL.COM

What changed

THREE OUTCOMES I OWN
+12%
YEAR-ON-YEAR REVENUE
ACROSS THE REBUILT FUNNEL
KUSHALS · D2C REDESIGN→
10→3
DAYS TO SHIP A CAMPAIGN PAGE
AT 80% TEAM ADOPTION
KUSHALS · PAGE BUILDER→
~70%
LESS ASSORTMENT PLANNING TIME
AT ~90% TASK SUCCESS
STYLUMIA · ME VS MARKET→
+12% YOY REVENUE · KUSHALS 10→3 DAYS TO SHIP A CAMPAIGN PAGE ~70% LESS PLANNING TIME · STYLUMIA

Selected work

FULL INDEX →
01 · KUSHALS · 2024—PRESENT · FULL FUNNEL
Nobody was dropping off because of one broken screen. They were dropping off because small frictions stacked up across the whole funnel.
+12%
YOY REVENUE
+10%
PDP CONVERSION
+20%
FILTER ENGAGEMENT
+18%
WISHLIST TO CART
D2C commerce redesign READ THE CASE STUDY →
02 · KUSHALS · 2024 · INTERNAL TOOLING
Twelve campaign pages a month, and every single one of them queued behind a designer.
10→3
DAYS TO BUILD A PAGE
80%
TEAM ADOPTION
Landing Page Builder READ THE CASE STUDY →
03 · KUSHALS · 2026 · AI TOOLING
Every campaign needed new imagery. Every image needed a photo shoot, booked three weeks out, for something that would run for four days.
<24H
IMAGERY TURNAROUND
PRD→PROD
OWNED END TO END
imaGenie READ THE CASE STUDY →
04 · KUSHALS · 2026 · CAMPAIGN UX
Five million people arriving in one week from an offer ad — and landing on a homepage built for browsing.
5.74M
SESSIONS IN THE WEEK
+53%
TRAFFIC YOY
The March Sale READ THE CASE STUDY →
05 · STYLUMIA · 2023 · RETAIL INTELLIGENCE
Your product on row 1, the competitor’s on row 14. Hours of manual cross-referencing for a single insight.
~70%
LESS PLANNING TIME
~90%
TASK SUCCESS
Me vs Market READ THE CASE STUDY →
01 D2C commerce redesignThe whole Kushals funnel, rebuilt as one decision system KUSHALS
2024—NOW +12% REVENUE → 02 Landing Page BuilderCampaign pages taken off the design queue entirely KUSHALS
2024 10D → 3D → 03 imaGenieAn AI image tool, from PRD to production KUSHALS
2026 DESIGNED + BUILT → 04 The March SaleThe highest-traffic week of the year, across six teams KUSHALS
2026 5.74M SESSIONS → 05 Me vs MarketCompetitive assortment planning, out of the spreadsheet STYLUMIA
2023 ~70% FASTER →

How I work

FOUR HABITS, AND THE RECEIPTS
01 RESEARCH
Audit before opinion
I catalogue what is broken, and how often. The list sets the roadmap.
55+
ISSUES LOGGED
IN TWO AUDITS
02 SYSTEMS
Design the system, not the screen
A page builder instead of pages. A design system instead of a spec.
7
BLOCK TYPES
COVER EVERY PAGE
03 PROTOTYPING
Prototype in the real material
Working prototypes, so we argue about behaviour and not rectangles.
3
TOOLS TAKEN
PRD TO PROD
04 MEASUREMENT
Ship it, then check the number
Every case study ends with a measurement — including the weak ones.
11
OUTCOMES
ON THIS SITE

About

NINE YEARS, FOUR INDUSTRIES

I studied how cloth is made. It turns out that was systems thinking.

Four years of Textile Technology is four years of learning how thousands of small, identical decisions add up to a material that either holds together or doesn't. I still think about interfaces that way.

Since then: ML forecasts made legible to merchants, IoT unified across white-label clients, hospital workflows stripped back, and jewellery commerce at a scale where 1% is a real number of people.

Recently I stopped only designing for AI and started building with it — PRD, prototype, then hand engineering something that already runs. That's what I'm optimising my next role for.

DOWNLOAD CV ↓
CAREER2010 — 2026
2024 — NOW
Lead UX DesignerNOW Kushals Fashion Jewellery
Own the D2C storefront, the internal tooling behind it, and the AI work on top. Rebuilt PDP and checkout for +12% YOY revenue, and shipped a page builder that took campaign builds from 10 days to 3. Case study →
2 YR 6 MO
2023 — 2024
Product Designer Stylumia
Retail intelligence for apparel brands. Made ML demand forecasts legible to merchants and built Me vs Market — competitor comparison that cut assortment planning time by ~70%. Case study →
11 MO
2022 — 2023
Senior UX Designer 5 Gencare
Hospital operations software. Stripped clinical workflows back to what staff actually do between patients.
1 YR
2021 — 2022
UX Designer Drucare
Healthcare product. Patient-facing flows, plus the first shared component set the team built on.
7 MO
2018 — 2021
Lead Designer Binaryhome
IoT across white-label clients. Unified a fragmented set of client apps onto one design system and one control language.
2 YR 10 MO
BEFORE DESIGN
2014 — 2018
Merchandising & production Shahi Exports · Printing house
Ran merchandising at Shahi, then a print floor — four years of learning what actually sells before I designed a screen.
4 YR
EDUCATION
2010 — 2014
B.Tech, Textile Technology Anna University · Chennai
4 YR
CAPABILITIESHIGHLIGHTED = WHERE I'M STRONGEST
STRATEGY & CRO
E-commerce UX Conversion rate optimisation Usability auditing A/B testing Research & discovery
SYSTEMS & CRAFT
Design systems Rapid prototyping Interaction design Front-end execution
TOOLS
AI-assisted building Figma Claude & Cursor CleverTap
AVAILABLE FOR SENIOR & LEAD IC ROLES

If you're building something in commerce, I'd like to hear about it.

LINKEDIN↗ BEHANCE↗ MEDIUM — WRITING↗ DOWNLOAD CV — PDF↓
GAUTHAM PALANISAMY — PRODUCT DESIGNER BANGALORE, IN · 2026
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